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Adbusting: Elian Art

“Wir formen Puppen” statt “Wir formen Führer” – Adbusting von Elian Art in Spanien: “Hello, I’m sending you a video of a billboard advertising intervention performed in L’Eliana, a town from Valencia, Spain. The slogan “Formamos Líderes” means in spanish “We form leaders” and is modified to “Formamos Títeres” what means “We form Puppets”, a message more appropiate for the reality of the company.” Via: Mail

Watchlist: Neko & Rosh / UPDATE 23.7.11

Update 23.7.11: ROSH & NEKO: “Black Hearts”:

Citylightkunst statt Citylightplakate: Schöne Neonröhren-Adbustings von Neko in Madrid. Via

Adbusting: “Schön! Färber!”

Adbusting leichtgemacht: Die “Kampagne für Saubere Kleidung” beschäftigt sich “strategisch mit Aktionen und Aktivitäten zu den Discountern (vor allem Aldi, Lidl und KiK)” und bietet auf ihrer neuen Plattform schoenfarben-jetzt Werbemotive zum Adbusten an: “Deine Antwort heißt Adbust. Du bist die Zielgruppe der Werbeindustrie und jetzt hast Du die Möglichkeit kreativ die Werbung zu verfremden. Zeig es den Discountern! Es geht aber nicht darum Fernseher zu zerschlagen, Werbetafeln zu sprengen oder Zeitungskioske abzufackeln. Adbusters schlagen die Werbung mit ihren eigenen Mitteln. Entlarve die Werbung als das, was sie ist. Mit dem online-tool Schönfärben-jetzt kannst du kreative Adbusts zu Aldi, Lidl und KiK entwickeln und diese dann möglichst breit on- und offline streuen!” Via

Mr Talion: “musca domestica”

Fresst Scheiße, Millionen Fliegen können nicht irren: Das neue Projekt von Mr Talion.

Neozoon: “Hairy Woman”

Adbusting von Neozoon in Berlin. Via

Update: Eyesaw

Neue Adbustings von Eyesaw aus London – und ein kurzes Interview: “I aim to make the viewer question their surroundings and the world we live in and their role in society. By placing my work in prime advertising space the passer-by is almost fooled into believing my work is an advert selling more shit they don’t need. As my work offers no explanation as to what is being sold, the viewer is made to ask their own questions and draw their own conclusions. As a result I gain great satisfaction knowing I have removed a crap advert from circulation and replaced it with one of my works and just maybe open someone’s eyes to society’s downfalls.”

Madrid Street Advertising Takeover


Ron English

Sean Martindale




Quel Beast

Dos Jotas: “I participate, You participate, He participates, We participate. They benefit.”

Bronco: “The light at the end of the tunnel was a firefly. We became friends and it tought me to shine.”


WOW – was für ein Projekt: Madrid Street Advertising Takeover! Letzten Mittwoch, 30. März 2011, wurden in Madrid 106 City-Light-Poster entfernt – und durch die Botschaften von Künstlern ersetzt. Und mitgemacht hat so ziemlich das komplette ABC der Szene – Bronco, El Tono, Luzinterruptus, Ron English, Various & Gould, Space Hijackers, TrustoCorp, Specter, Swoon etc. Insgesamt 4 Teams à 4 Personen waren im Einsatz – und innerhalb einer Stunde war die gesamte Werbung in der Stadt verschwunden. DANKE für diese fantastische Aktion – und das ist wirklich eine Spende wert!

“MaSAT (Madrid Street Advertising Takeover) is the second international SAT project, and the third in a continuing series of civil disobedience projects aimed at reclaiming space for public dialogue in a commercially saturated environment. The action took place on 03-30-11 and resulted in 106 bus shelter advertising removals. MaSAT began after PublicAdCampaign was contacted by NEKO and A. De Pedro who requested that we come to their city for a large action. In the last two projects, artists and individuals were asked to create or submit artworks which would be used to replace outdoor advertising. This is done through an open call which allows anyone to participate in the event because we feel all of our voices should be represented on the streets. When I told the Madrid team that an open call could result in hundreds of submissions they made it clear that 100 should be the maximum as anything larger would be too risky. This required us to curate 100 individuals for the project, something I was not entirely comfortable with. That said, these projects are entirely collaborative and it is important to trust those who you work with. Not quite understanding how I would go about curating a public project like this, we began to bounce ideas back and forth about a way to create a democratic project while at the same time curating the submissions.

NEKO proposed that instead of artwork submissions we ask only for text. In this way the project would step outside of the artistic arena and become public in an entirely different way than we had conceived of before. I was ecstatic about this idea and together we created a list of artists, sociologists, teachers, lawyers, gallerists, bloggers, and other individuals who think deeply about what it means to have an open public environment. Each individual was asked to submit text via email. This text could be in any language and of any length but could not include the individuals name, logo, or website. I was overwhelmed by the nature of peoples submissions which included heartfelt sentiments, critical public space theories, short stories, and unique text design work. In this way the streets of Madrid were covered with public works made to create conversations and dialogues without promotion and as a gift to the city.

Once we had decided on the format for submissions, planning of the action began. Both NEKO and A. De Pedro had worked in bus shelters before and so suggested we use these venues for our takeover. 4 keys were procured so that 4 teams could work in unison. A call was made to the Madrid community for on the ground installation support and photographic documentation. Within days we had teams in place and our participants submitting work. I arrived in Madrid on the 24th and we set to the task of printing posters, mapping locations, and organizing the action. It took a little under a week to get everything in place and everyone was itching to hit the streets.

April 30th we set out at 5:30am in 4 teams, each consisting of a trolley filled with posters, 3 installers, and one photographer. The action took less than an hour and I sit writing this only hours after we finished. As it looks now, Cemusa has discovered that they have been targeted and we have been watching workers check and count the takeover locations. While I would expect them to remove our work immediately, they have not. This is either because they do not have commercial content to fill these spaces, or like in Toronto, they are documenting the damage. If this is the case we are hoping that these public works will stay up for a few days while they figure out how to remedy the situation. Until then, from all of those involved in MaSAT, we hope Madrid enjoys a small bit of relaxation from the burden of commercial messaging and will enjoy the conversations and ideas created by our love for this city.” Via

Update: OX

Und noch ein Update von OX – diesmal in Limeil-Brévannes.

Watchlist: Eye-Saw

“Fishing Scam” von Eye-Saw. Via