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Public Ad Campaign & The Heavy Projects: “Augmented Reality Advertising Takeover”

“Augmented Reality Advertising Takeover” ist die kommende iPhone/iPad-App von Public Ad Campaign und The Heavy Projects, die AuĂźenwerbung durch Kunst ersetzt: “A quick clip of Public Ad Campaign beta-testing Augmented Reality Advertising Takeover in Times Square on Sunday. Developed with The Heavy Projects, the augmented reality viewer runs on smart phones and virtually replaces outdoor ads with curated artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox.” Via

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