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CRASHVERTISE: “Crash is the message”

Absurdes Ambient Advertising – aber wahrscheinlich eher ein Fake, der die Agentur selbst bewerben soll. Dahinter steckt nämlich die italienische Guerilla- und Kunstagentur Kook: “Whenever a road accident happens a CRASHVERTISE Team is sent immediately on the spot. The crash scene is set-up and animated to spread the brand message in different ways: the CRASHVERTISE Team hit the streets showing the campaign on large scale posters and giving away safety vests with your brand to all the people involved in the road accidents; a special warning triangle with your brand message is located near the cars; gadgets or other advertising stuff are given away to people in the area. Road accidents are promptly pointed out through facebook and twitter by CRASHVERTISE Network (the ones who are involved in the crash, eyewitness, bystanders, police). CRASHVERTISE campaigns could be easily planned all over the national territory or geolocalized on the strength of marketing and communication objectives.” Via

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